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Writer's pictureYasuhiro Takayama

Unlocking Opportunities in Japan’s Sleep Tech Industry: NTT Data’s Bold Move



As sleep quality gains attention worldwide, Japan's sleep tech market is positioned for substantial growth. At the forefront of this innovation is NTT Data, an IT giant that has ventured into hospitality with a unique mission—leveraging sleep data to enhance health and wellness. This move not only reshapes the sleep tech landscape but also creates significant opportunities for foreign businesses looking to enter this burgeoning sector.


NTT Data’s Pioneering Approach


  1. Hotel Ownership and Sleep Data: NTT Data has launched the "Nine Hours Shinagawa Sleep Lab Powered by NTT DATA," a capsule hotel nestled near Tokyo's bustling Shinagawa Station. This venture is not just about offering a place to sleep; it’s about capturing vital sleep-related data. Equipped with infrared cameras and motion sensors, the hotel monitors guests' sleep patterns, providing insights into elements like snoring levels and heart rates.

  2. Strategic Partnerships: Collaborating with brands like Kirin Beverage and Omron Healthcare, NTT Data plans to use the collected sleep data to boost marketing efforts and product development. This strategy underlines the hotel's dual role as both a consumer service and a data collection center.

  3. Building a Health Data Platform: Beyond sleep, NTT Data is expanding its "Food & Wellness Platform," which integrates diverse health information. By incorporating sleep data, the company aims to enhance its existing databases such as the "Health Data Bank," which includes extensive medical records, thus creating a holistic health information hub.



The Growing Sleep Tech Market in Japan


Japan’s focus on health and wellness, coupled with the growing recognition of quality sleep, propels the sleep tech market forward. According to Yano Research Institute, Japan's sleep tech market is estimated to reach 140 billion yen in 2024 and could grow to 175 billion yen by 2026. This market encompasses sleep-related products and technologies, including sleep-monitoring devices and functional foods.



Opportunities for Foreign Companies


  1. Innovative Sleep Solutions: Companies at the forefront of sleep technology can partner with NTT Data, contributing innovations that enhance the efficacy of sleep monitoring and data analysis.

  2. Health Tech Integration: Businesses specializing in health data management can collaborate on developing robust integrative solutions that merge sleep data with broader health datasets.

  3. Consumer-Focused Products: With a growing market for consumer products targeting sleep improvement, there’s ample opportunity for companies offering unique, effective sleep solutions to tap into this demand.

  4. AI and Data Analytics: Firms offering advanced data analytics and AI technologies can play a crucial role in maximizing the value extracted from the sleep data collected.



The Path Forward


NTT Data’s venture into the sleep tech market is a testament to the rising importance of integrating IT solutions into healthcare. By aiming for a cumulative revenue goal of 30 billion yen by 2030 from their health-related initiatives, NTT Data sets a clear trajectory for growth and innovation.


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