1. Marketing Research and Analysis
Our goal here is to make sure you get a full understanding of the opportunities and risks in the Japanese market, both quantitative and qualitative. What Brand Anchor Japan provides to you at the end of this step is a thorough market research & analytics report, as well as a sales & marketing strategy that you could use for your sales activity in Japan.
Quantitative & Qualitative Research of your Target Market
We will provide you with local insight into the Japanese market. This may include consumer surveys, calling local companies, and even on-the-ground research to gain direct experience.
Locating the Target, Competitors & Your Unique Sales Point
We will clarify who your potential customers are, your competitors & their characteristics, as well as market trends in order to fine tune your unique sales point that should be communicated.
Building a sales & marketing strategy for your entry and business growth in Japan
We will do a deep-dive into your service from the perspective of potential clients in Japan, establish your positioning vs. competitors, and decide on the roadmap and marketing approach.