About Our Business
On-the-ground support for foreign companies entering the Japanese market.
Japan is a lucrative market, but it is notorious for its language barrier, as well as its traditional business customs and an ultra conservative & detail-oriented work style.
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Brand Anchor Japan will serve as your colleague to "make things happen." Our goal is to help you maneuver through the various sales & cultural obstacles by providing both transparency and insight into the market, just as you would in your own.
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A team of local experts led by native-level English-speaking consultants will ensure that you understand "what is going on AND WHY" in a timely manner so that you can make sound decisions.
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About the company
Tech Frontier LLC.
Address
2-3-10 Fukuoka-shi Chuo-ku Tenjin Tenjin Pine Crest 719
Fukuoka Prefecture, Japan
810-0001
The company that powers Brand Anchor Japan
Tech Frontier was founded in 2018 when Yasu decided to find exciting startups that take challenges that Japanese companies do not have the courage to.
It aimed to bridge that gap between the courageous risk-takers and the conservative giants, thus creating synergy between the startups and the enterprises in Japan.
About the founder
My name is Yasuhiro Takayama
Hi, I am the founder of Tech Frontier LLC., which powers Brand Anchor Japan. I am also currently a director at TIS Inc., where I leverage my active network while providing customized support to foreign companies that want to expand their business in Japan.
I was formerly at a startup later acquired by Softbank where I successfully built a business from zero with the founders in the US. Ever since then, I have been helping foreign companies to enter the Japanese market and strike deals with the local enterprises here.
How Brand Ancor Japan started
Yasu, founder & strategic director of Brand Anchor Japan, has years of experience in marketing and B2B sales before he became a consultant in a major Japanese company. At the same time, he has helped many foreign companies enter the Japanese market and build their B2B businesses throughout his career.
Some of the notable collaborations he has single-handedly explored and managed for foreign startups have been with a top-tier bank, an EC company, a digital marketing platform, and a major department store.
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We make sure that we share your values and "speak the same language," which is critical for a successful business. We work with you every step of the way to ensure that your sales and marketing strategy is converted into tangible results. Whether you want to expand your business in Tokyo, Osaka, Fukuoka, or beyond, we're here to help you achieve your goals in Japan.
Connecting you from the inside.
2021~Today
Wearing two hats to cover both ends of the business spectrum
Currently, Yasu is collaborating with three foreign companies to help grow their business in Japan. He is also a Director of a business innovation unit in TIS Inc., one of the largest SIers in Japan. It is this network that allows Yasu to create a synergy between foreign and Japanese companies.
2018~Today
Getting on the same boat for ultimate success
In 2018, he founded Tech Frontier LLC. to help foreign startups successfully enter and grow their business in the Japanese market. This is the foundation of Brand Anchor Japan.
2009~2017
From an ad agency to foreign startups
Previously, Yasu worked at one of the largest Japanese advertising agencies; he moved on to work for foreign IT startups where he was responsible for working with the headquarter to grow their business in Japan through marketing & sales
Some of our Local Experts
Our team consists of individuals who worked in major Japanese companies before they started providing individual market & sales support in the Japanese market. Here are some of the local experts that we work with for market research, lead generation & nurturing.
Yusuke Nakayama
Business Development
Former Amazon, Rakuten, Coca-Cola, Fujitsu, Seven Eleven
Risa Kitaguchi
B2C Marketing Strategy
Former ANGFA Japan, NIVEA KAO Japan, Beiersdorf AG Germany
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Ryota Ouchi
B2B Sales
Former startup later acquired by Softbank, ADK (top tier ad agency)