For global MedTech innovators, Japan represents a tantalizing prize: a healthcare market valued at over $341 billion in 2023 and rocketing towards a staggering $590 billion by 2030. This isn't just growth; it's a supercharged expansion fueled by one of the most profound demographic shifts in modern history. But this land of opportunity is guarded by unique customs, complex regulations, and a discerning business culture.